John Dyer Biography



I received my bachelor’s degree in economics from Michigan State University in 2003. I am also a Chartered Retirement Planning Counselor through the College for Financial Planning.

Employment Experience

As I attended Michigan State University, I searched for the right career path. While home for break, my parents’ financial advisor happened to be at the house and was in need of a summer intern. I interned for him that summer and immediately knew that I wanted to be a financial advisor.

Since 2004 I have been in financial services industry and have gained a vast knowledge when it comes to financial planning which I enjoy sharing with my clients. Growing up in a household with only one income, money was always tight however we always managed to do things we wanted, we just had to be creative with money! I learned at a young age how important it is to live within your means and to have a plan. I have always wanted to help people build their financial plan to give them the freedom to do things they want to do. I see many people that may be stuck in debt or may not realize they have the means to take that trip or buy the home they have always wanted. I specialize in retirement and education planning for my clients.

I also specialize in 401(k)’s for small businesses. I pride myself in customer service and want to serve small businesses in our community. I love giving people access to a financial planner who may not have access outside of a 401(k). I believe that the 401(k) is one of the best retirement savings vehicles.


Five Star Professional Wealth Manager 2017-2018, 2023-2024








I’ve been Married to my wonderful wife Diana for over 10 years and have three fun loving little girls



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This award was issued on 5/1/24 by Five Star Professional (FSP) for the time period 9/6/23 through 2/29/24. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 3651 Detroit-area wealth managers were considered for the award; 278 (8% of candidates) were named 2024 Five Star Wealth Managers.  The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2023: 3,550, 312, 8.7%, 5/1/23, 10/10/22 - 3/3/23;  2022: 3273, 304, 9%, 5/1/22, 9/3/21 - 3/11/22; 2021: 3260, 274, 8%, 5/1/21, 8/10/20 - 3/19/21; 2020: 3105, 284, 9%, 5/1/20, 8/1/19 - 3/20/20; 2019: 2987, 347, 12%, 5/1/19, 8/21/18 - 3/19/19; 2018: 3069, 322, 10%, 5/1/18, 8/30/17 - 3/19/18; 2017: 1836, 356, 19%, 5/1/17, 8/24/16 - 2/24/17; 2016: 1961, 630, 32%, 4/1/16, 10/22/15 - 3/9/16; 2015: 2238, 627, 28%, 5/1/15, 10/22/14 - 3/9/15; 2014: 3448, 658, 19%, 5/1/14, 10/22/13 - 3/9/14; 2013: 2762, 749, 27%, 5/1/13, 10/22/12 - 3/9/13; 2012: 2658, 745, 28%, 5/1/12, 10/22/11 - 3/9/12. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria - required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria - considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations.  FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit